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TJH

MOGRAPH | 3D ART DIRECTION

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Five influential artists interpret the Vegas experience in Virtual Reality. Put on the goggles and see what happens when these incredible talents are inspired by the world's most incredible city. It's an immersion into the fantastic.

In 2017 I was asked to join a team of designers and animators to help out the wonderful people at Sunset West Media and R&R Partners with a pretty ambitious 3D virtual reality project. The Las Vegas Convention and Visitors Authority commissioned five popular artists from around the world, Signal Noise, Beeple, Adhemas Batista, Insa, and Fafi to come up with storyboards based off their experiences in Las Vegas. Our task was to bring those story boards and build each one into an immersive 3D experience. Throughout the project my responsibilities varied anywhere from 2D|3D asset creation and scene building to particle and soft body simulations. For more information on the creative and technical process check out this blog post by the lead VR director on the project, Andy Cochrane. You can find each artists Las Vegas experience below!

Check out the official release page from: VisitLasVegas

THE SPECATACLE OF VEGAS: ARTIST  - ADHEMAS BATISTA

It's showtime and you are about to go on stage. But this isn't a traditional stage or any kind of show you've seen before. In Vegas, you are the star of your own immersive sensory experience. You are simultaneously entertained and performing every moment you're here. Can you say superstar?

FUTURISTIC PLAYGROUND: ARTIST - BEEPLE

Where will you be in the future? If you had a time machine, where would you go? Who would you be? Progress in Vegas simply means more energy, more lights, more thrills, more magnitude, and more possibilities.

VEGAS RISING: ARTIST - SIGNAL NOISE

Can you relive the past and touch the future at the same time? Seems impossible, but it isn't. When the spirit of a place stays strong, yet the place is constantly reinventing itself, you have the best of all worlds. Signalnoise takes you on a trip through the evolution of Las Vegas.

DONT LOOK DOWN: ARTIST - INSA

What happens when you leave the body you have at home? Do you float? Do you soar over vast rivers of neon? Do you imagine shapes, sounds, tastes and structures that are not of this world? INSA takes you to that place you imagine before your trip...

LAS FAFINETTE STAR: ARTIST - FAFI

There are needs and wants and possibilities inside each of us. Sometimes, the most exciting aspects of who and what we are hide beneath the surface. Fafi takes us on a journey inside the Vegas visitor, where the energy and excitement of a nonstop wonderland transforms flesh and blood into a world of decadence and indulgence.

Additional press and info on the opening event at Art Basel in Miami, gathered by Andy.

  • Las Vegas virtual reality art exhibit debuts at Miami Art Week

  • KTNV morning show segment about the project and the Art Basel opening

  • VR Gains a Foothold in Destination Marketing During Miami Art Week

  • Reimagining Las Vegas in a Virtual Playground: Global artists collaborate on ‘Vegas: Alter Your Reality’ VR experience

  • Q&A: The evolving workflows of VR creation and production

  • Art Basel 2017: These virtual-reality exhibits will show you ‘crazy things’

  • Miami Art Basel Getting A Dose of Vegas Reality

  • Vegas: Alter Your Reality VR Art Collection Debuting At Miami Art Week

  • Las Vegas to Debut Never-Before-Seen Virtual Reality Art Collection During Miami Art Week

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